There is an old newspaper mandate which informs journalists to accurately report answers to the questions of who, what, when, where, why and how. In my mind, the purpose of the graphic designer is to gather the answers to those questions, finding information both literal and pictorial and then work to create a product which informs and creates interest for the viewer. The product should also help to enhance recall and provide motivation to its audience to follow and contribute to the originator's purpose and goals.